NYC Tourism in 2024: 5 Key Insights Driving City Life This Year

April 4, 2024
Blog

These recent tourism insights and stats reveal that the City that Never Sleeps is on the brink of returning to pre-pandemic levels.


Welcome to the vibrant streets of New York City, where the allure of the Big Apple beckons travelers from around the globe. In the year 2024, the pulse of NYC beats stronger than ever, fueling a dynamic and thriving landscape. 

Want to know the latest? Let’s dive into the bustling energy of NYC in 2024 and discover how it's continuing to captivate the hearts of visitors worldwide.

5 Key Tourism Insights Driving NYC

  1. New York City expects to welcome an estimated 64.5 million tourists, with an 81% domestic and 19% international split. 
  2. The tourism industry currently supports 380,000 jobs across the five boroughs and thousands of small and minority-owned businesses.
  3. Restaurant development surpassed pre-pandemic levels last year, with openings topping the 2022 level by 10% to set an all-time expansion record, according to data compiled by the Yelp online dining guide.


  1. NYC nightlife was responsible for a direct economic impact of 196,000 jobs and $19.1 billion in economic output. Bars in particular boasted a five-year annualized growth rate that outpaced the nightlife industry as a whole.
  2. Cab ridership in NYC has experienced a notable rebound since the onset of the 2020 pandemic, growing by 1,094% in recent years. In fact, approximately 13,000 yellow cabs traverse the city streets.



Taxis are a quintessential part of the city’s bustling landscape and they’re as recognizable as the Statue of Liberty. These iconic vehicles offer a convenient and reliable mode of transportation for both residents and visitors alike, providing an alternative to public transit and other rideshare services.

New York City's tourism industry is poised for a remarkable return this year. This return to bustling streets and packed attractions not only revitalizes the tourism sector, but also fuels the city's economy, supporting countless jobs and small businesses across all five boroughs.



Get Around the Big Apple Easily With Curb

Whether you're navigating the city's bustling streets or embarking on a sightseeing adventure, having access to reliable transportation is essential for making the most of your time in NYC.

With Curb you can easily hail a cab through the app and get around town with ease. Curb is the #1 taxi app in the US, connecting you to fast, convenient, and safe rides across the country.

Ready to ride?

Download Curb

NYC Tourism in 2024: 5 Key Insights Driving City Life This Year

April 4, 2024
Blog

These recent tourism insights and stats reveal that the City that Never Sleeps is on the brink of returning to pre-pandemic levels.


Welcome to the vibrant streets of New York City, where the allure of the Big Apple beckons travelers from around the globe. In the year 2024, the pulse of NYC beats stronger than ever, fueling a dynamic and thriving landscape. 

Want to know the latest? Let’s dive into the bustling energy of NYC in 2024 and discover how it's continuing to captivate the hearts of visitors worldwide.

5 Key Tourism Insights Driving NYC

  1. New York City expects to welcome an estimated 64.5 million tourists, with an 81% domestic and 19% international split. 
  2. The tourism industry currently supports 380,000 jobs across the five boroughs and thousands of small and minority-owned businesses.
  3. Restaurant development surpassed pre-pandemic levels last year, with openings topping the 2022 level by 10% to set an all-time expansion record, according to data compiled by the Yelp online dining guide.


  1. NYC nightlife was responsible for a direct economic impact of 196,000 jobs and $19.1 billion in economic output. Bars in particular boasted a five-year annualized growth rate that outpaced the nightlife industry as a whole.
  2. Cab ridership in NYC has experienced a notable rebound since the onset of the 2020 pandemic, growing by 1,094% in recent years. In fact, approximately 13,000 yellow cabs traverse the city streets.



Taxis are a quintessential part of the city’s bustling landscape and they’re as recognizable as the Statue of Liberty. These iconic vehicles offer a convenient and reliable mode of transportation for both residents and visitors alike, providing an alternative to public transit and other rideshare services.

New York City's tourism industry is poised for a remarkable return this year. This return to bustling streets and packed attractions not only revitalizes the tourism sector, but also fuels the city's economy, supporting countless jobs and small businesses across all five boroughs.



Get Around the Big Apple Easily With Curb

Whether you're navigating the city's bustling streets or embarking on a sightseeing adventure, having access to reliable transportation is essential for making the most of your time in NYC.

With Curb you can easily hail a cab through the app and get around town with ease. Curb is the #1 taxi app in the US, connecting you to fast, convenient, and safe rides across the country.

Ready to ride?

Download Curb