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Educate Vegas travelers on features and amenities, while also testing the efficacy of the Taxi TV experience.
Target travelers via a custom-built suite of tablet apps installed on 700 taxis servicing the Vegas area.
Featured 13 minutes of content, special offers, and SMS integration for reservations and ticket purchases on the tablet apps.
Pages View per Avg. Session
Riders Favorable Perception
Increase contactless payment usage in taxis equipped with Curb.
Encourage awareness by displaying the Apple Pay acceptance logo on taxi terminal screens, which are on full display for 100% of every ride.
Deployed this payment terminal and TTV campaign in all markets from late May until November.
In-Taxi Brand Recognition
Increase in contactless payment