Curb Products

Taxi TV

The Curb Taxi TV Network provides many opportunities for your brand
Taxi TV

The Nation’s Largest Taxi Video Network

The Curb Taxi TV Network provides many opportunities for your brand to engage with a captive audience.

Taxi TV is available in ten of the top US DMAs: Boston, Chicago, Las Vegas, Los Angeles, Miami, New Orleans, New York, Philadelphia, San Francisco, and Washington, DC.

CURB MOBILITY

Taxi TV Quick Facts

22,000+ screens in 10 major markets
Dynamic, entertaining content
Interactive capabilities
Digital, measureable and unskippable

Taxi TV Products

Interact

Interact with a qualified, captive audience with unskippable video messaging.

:15 or :30 video spot, with full sight, sound and motion
Repurpose your TV or Digital Video creative, or work with us on a custom produced spot
Reach taxi riders in a relevant, environment with guaranteed impressions

Payment Screen Sponsorship

Increase brand awareness and relevancy with sponsorship at point of sale

Companion ad on the screen for the entirety of the payment process
Unique reach with 100% of our riders
Unskippable content, all riders must see/interact with the payment screen

Idle Screen Sponsorship

Persistent branding displayed on default screen.

Exclusive spot displayed onscreen before meter is on and when video is off
Unique reach with 100% of our riders
Unskippable content

Credit Card Terminal Sponsorship

Encourage action with contextual messaging or persistent branding alongside your video.

Exclusive ad onscreen for entire ride
Unique reach with 100% of our riders
Unskippable content

Interactive Microsite

Offer a custom, engaging brand experience with clickable, actionable creative executions.

Custom microsite present for the entire length of the ad spot
Perfect environment to share product features, launches, detailed information, etc.
Connect with viewers and drive interaction, capturing email addresses, fielding surveys, etc.

Action Banners

Encourage action with contextual messaging or persistent branding alongside your video.

Static banner(s) present for the entire length of the ad spot
Meets standard IAB specs
Encourage action, with potential for interaction via Custom Microsites, Text to Engage, etc.

Case Studies

Bevi Water Coolers Awareness Campaign

Earned 140% ROI in first 30 days after campaign

OBJECTIVE

Boston-based startup Bevi wanted to raise brand awareness and generate sales for its eco-friendly drinking water dispensers. Bevi’s corporate water coolers are available in six major cities: Austin, Boston, Chicago, Dallas, New York City and San Francisco.

STRATEGY

The company aimed to drive sales in the two largest DMAs the machines are sold, New York City and San Francisco.

EXECUTION

Bevi ran a :30 premium spot and geo-targeted action banners on 1200+ Taxi TV screens in the two target DMAs.

RESULTS

Over 1.5MM impressions were delivered during a five-week period
Bevi reported a 140% ROI in first month after the campaign ended
New machine sales during this period were directly attributed to the Taxi TV campaign

J. Crew Ludlow Traveler Campaign

OBJECTIVE

Specialty retailer J.Crew wanted to generate awareness for its new Ludlow Traveler suit portfolio, a collection of wrinkle resistant wool suits tailored for the frequent business traveler.

STRATEGY

The company aimed to drive traffic into specific stores located in New York City, Chicago, Boston, Washington DC and San Francisco.

EXECUTION

J. Crew ran a :30 premium spot and geo-targeted action banners on 9,250 Taxi TV screens throughout the five target DMAs.

Visa Checkout/Starbucks Survey

OBJECTIVE

Drive usage awareness for Visa Checkout in the Starbucks App

STRATEGY

Deliver strategic messaging about Visa Checkout in combination with the Starbucks App in the New York, Chicago, and San Francisco markets

EXECUTION

Utilize Curb’s Taxi TV Digital Network.
Distribute and analyze survey in New York to capture brand and use recall

Aria Resort & Casino Awareness Campaign

OBJECTIVE

Aria Resort & Casino wanted to educate Vegas travelers on its features and amenities, while also testing the efficacy of the Taxi TV experience.

STRATEGY

Through a partnership with Curb, a custom-built suite of tablet apps was installed on 700 taxis servicing the Vegas area.

EXECUTION

The tablet apps featured 13:00 of content, special offers, and SMS integration for reservations and ticket purchases.

IBM Taxi TV Interactive Campaign

TIMING

November 2009 – January 2010

MARKETS

New York City, Boston, Chicago, Washington DC

CREATIVE

NYC: Full motion :30 video, corresponding horizontal banner and interactive microsite (first campaign to fully utilize interactive capabilities of the microsite area)
Boston, Chicago, Washington DC: Full motion, :30 video and corresponding tower banner.

Have questions?

Please get in touch with our ad sales team.