In today’s competitive landscape, consumers are inundated with a plethora of content, meaning brands and performance marketers have to think outside the box in order to stand out and effectively engage with their audiences.
According to KO Marketing, 70% of brands that rely on advanced personalization bag 200% ROI and more from their efforts. Further, 51% of marketers assert that personalization across multiple touchpoints increases ROI by 300% and more.
Leveraging this strategy and taking it one step further stands Curb Journey Connect (CJC) - a powerful, new digital out-of-home (DOOH) media solution designed to drive engagement between brands and their audiences before, during, and after their ride.
What is Curb Journey Connect?
With an annual rate of over 2.3 billion impressions and an average 2.4% click-through rate, CJC seamlessly integrates DOOH and performance marketing, offering a fully immersive, 360-degree approach to consumer engagement.
This is executed through the addressable targeting capabilities provided by CJC’s unique, two-way sync with Curb’s Mobile Channels and TaxiTV across 40+ markets nationwide. In addition to geo-targeting and day-parting, brands can leverage advanced targeting by demographics, points of interest, payment method, device type, email, phone number, and more!
All-in-One Solution for Maximum ROI
In a landscape where traditional methods struggle to break through the noise, CJC offers a refreshing and effective way to reach today's audiences. Marketers gain invaluable insights to tailor their campaigns for maximum impact and return and can do so seamlessly through CJC’s comprehensive solution and throughout the entire user journey.
Here’s how it works:
Pre-Ride Engagement: Before the consumer even steps foot in the taxi, your mobile ads capture their attention and generate initial brand awareness.
In-Ride Immersion: Captivating and personalized video content on TaxiTV engages passengers throughout the entire ride, reinforcing your message. Simultaneously, unique mobile ads continue to appear on their phone for maximum exposure.
Post-Ride Follow-Up: Upon receiving their mobile receipt, you’ll have one last chance to deliver the right mobile ad, ensuring a lasting impression or driving consumer action. This final touchpoint ensures that your brand has the best opportunity for the consumer to take an action, or stay top of mind – whatever is most impactful for your campaign.
Get Started with CJC Today
With over two decades of delivering impactful in-vehicle video content on TaxiTV, Curb remains a frontrunner in taxi and media solutions.
An industry-first, Curb Journey Connect exemplifies Curb’s dedication to innovation and is poised to transform how brands connect with audiences. It empowers them to pursue their business objectives confidently, driving increased clicks, conversions, and brand awareness.
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