Brand Marketing Manager

Job Description

We're looking for a Brand Marketing Manager to drive the execution of world-class integrated marketing plans and campaigns and deliver brand impact and growth for Curb. In this role, you will define and articulate the value proposition, and track adoption for our rider, driver, and B2B products. From determining positioning, naming, competitive analysis, feature prioritization, and external communications, you help shape the representation of products and help to grow a consumer base. In this role, you'll be involved with product and brand marketing strategies from beginning to end.

You will report to the Marketing Lead and work with cross-functional partners to create the future of the brand for drivers and riders. This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment. You will help to define our messaging to the marketplace based on studying and understanding the nuances of our drivers and riders.

You must be a highly motivated, entrepreneurial, and creative out-of-the-box thinker. You must be detail-oriented and organized but also excited to roll up your sleeves and get your hands dirty. Most importantly, you will work closely with business and product leadership to share our vision and tell our story to the industry. This is an exciting opportunity, and we are looking for someone hungry to make an impact and be a crucial part of the think tank.Join us! We’re working and playing at an incredible moment of joy and optimism. COVID-19 cases have decreased, restrictions are lifted, and people are going out again, albeit carefully. And Curb has a major role to play in helping those people get back out there safely.

Responsibilities

• As Brand Marketing Manager, you will report to the Marketing Lead, supporting and/or owning a variety of exciting projects, from concept through launch and reporting
• You’re a problem-solver with excellent verbal and written communication skills who knows how to tailor copy and communication to different audiences
• Conceptualize, own and implement key brand projects to create and communicate the visual brand identity and key storytelling opportunities
• Uncover new areas of opportunity and leverage findings to scale our Communication channels and platform
• Define the long-term vision for affiliate partnerships, measure, track, and enhance its success
• Leverage internal and external creative and content resources to both drive results and communicate the Curb brand effectively across all platforms
• Be responsible for creative writing and in sourcing newsworthy information for rider, driver, and b2b newsletters
• Event support & attendance for key trade events and networking opportunities
• Support the development of the social media strategy and associated content calendars for Curb’s channels, as well as project-specific channels
• Manage all marketing collateral and maintain a well-labelled archive of past collateral, creative and marketing assets
• Influence all departments and properties to ensure consistent and elevated brand presentation of Curb and its live projects
• Support the development of email marketing strategy and EDM deployment, both to external database, and key internal stakeholders

Curb is proud to be an equal opportunity employer.